The UK’s World Heritage Sites are outstanding, but undervalued national assets for culture, education, the environment and the economy, but many are poorly known, their importance and potential overlooked, and at a national level, the UK does little to collectively recognise and promote its Sites.
World Heritage UK wishes to change this. We aim to raise the profile of World Heritage at home and abroad, lobby for support, resources and policy change and exchange expertise and good practice, and link culture with nature. Importantly, we also aim to bring together all the agencies and interested parties to better look after the UK’s World Heritage Sites for future generations.
Our Vision is that the United Kingdom will have a coherent approach to World Heritage Sites, which will be better known and understood, and supported through sustainable funding so that their Outstanding Universal Values can provide inspiration, learning and enjoyment for society.
Our Mission is to raise the profile and secure the future of UK World Heritage Sites by advocating for support and resources, promoting the Sites values, and facilitating networking, training and sharing of good practice.
Our Strategic Aims set out the broad areas in which we will work to achieve the Vision. These define the organisation, and are:
Strategic aim 1: World Heritage UK aims to undertake effective advocacy at all levels for the joint benefit of the UK’s World Heritage properties and for the World Heritage Convention.
This may involve: seeking greater profile locally, nationally and internationally; working with government to influence policy and guidance; working with partner agencies to secure resources for collective initiatives; raising the awareness of the economic, social and cultural values of WH Sites with LEPs and others; advocacy for World Heritage links within educational policy and curriculum development. World Heritage UK will aim to provide one voice for the whole UK World Heritage Community, insofar as this is possible.
Strategic Aim 2: World Heritage UK aims to facilitate and encourage networking between organisations and individuals that play a role in the management of the UK’s 28 WH Sites, be that at the Site, agency, NGO, government, corporate or individual level, for the collective benefit of the Sites’ management.
This may involve: bringing people together; sharing good practice; exchanging information; dissemination of information; undertaking joint projects and initiatives; developing opportunities for CPD and training; providing a platform for partners to access the UK World Heritage Community and; linking internationally, where appropriate.
Strategic Aim 3: World Heritage UK aims to promote the UK’s World Heritage Sites, in collaboration with key partner agencies, to a national and international market so as to allow more people to experience the Sites in ways that are appropriate to their different situations and pressures.
This may involve: working with DCMS, Visit Britain and the individual nations DMOs; developing a promotional strategy; developing promotional materials, hard copy or online; undertaking promotional campaigns; influencing other tourism bodies; linking Sites together.
Our key areas of work are:
A. Develop and manage a network of Site Coordinators
B. Hold regular high-profile conferences
C. Establish and maintain effective direct links with government ministers, DCMS and agency staff, Advisory bodies and the UK National Commission for UNESCO
D. Develop and deliver a promotional strategy for all UK World Heritage Sites
E. To develop, implement and maintain an effective communications function
Find out more about World Heritage UK and other events at https://worldheritageuk.org/